This award recognise a developer who demonstrates an innovative and successful marketing approach as well as substantial delivery of the marketing strategy of the project.

Entries are judged on their branding, understanding of the target market, use of available budget and resources, market acceptance as evidenced by sales, and the achievement of the original marketing objectives.

The project does not need to be substantially developed but should have a full suite of marketing collateral, evidence of sales and a display home that can be toured virtually or in person by our judges.

The winner of certain UDIA Awards may be eligible for nomination into the UDIA National Awards. If nominated, you will be required to complete the UDIA National Awards criteria documentation.  There is a fee of $1,150 ex GST associated with the entry to the UDIA National Awards, which is payable by the entrant.

Judging will include an assessment of your written submission worth 30% and a site inspection by the judging panel worth 70%. The decision of the independent judging pane is final and will not be subject to challenge by any entrant.

To enter this category, you must be a developer and the key criteria should be considered when preparing your submission (listed in the order of importance).

Category Criteria
Implementation of marketing strategy
Demonstrated connection to the brand
Proof of target market acceptance
Understanding of market channels
Marketing process
Monitoring and evaluation of campaign success
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